Rolex Rolco 9ct Pink Gold 1933
100% Genuine & All Original
Fully Inspected, Serviced & Guaranteed
A Carefully Owned and Lightly Used Example
9ct Pink Gold Press-Fit Case in Super Condition
Previously Restored Silver Dial in Outstanding Condition
High Grade Rolex Rolco Hand-Wound, 15 Jewels Movement in Sparkling Condition
Previously Restored Blued Steel Hands and Black Standard Arabic 1 – 12 Numerals
Large Sized 25mm Diameter Case, Excluding the Correct Unsigned Rolex Crown
High Quality Black Alligator Strap and Pink Gold-Plated Buckle
All In Absolutely Stunning Condition From Every Aspect
Rolex Presentation Box Included, as Shown
VGWL Lifetime Authenticity Guarantee
VGWL 12 Months’ Written Warranty*
Free Worldwide FedEx Delivery
Free UK Special Delivery
The late 1920s and early ’30s saw Rolex at its most creative and dynamic. Having launched the world’s first truly waterproof and commercially successful (Oyster) watch in 1926, this relatively young company, est. 1906, went on to launch its first automatic waterproof wristwatch, the Oyster Perpetual Chronometer in 1934. These groundbreaking achievements are the foundations on which the company we know today was built. However, even at this early stage of development, this highly ambitious company offered a wide range of models to the market, many of which we seldom see today, due to relatively low production numbers.
The wristwatch we see here is just such an example, which if we take a moment to consider, bears little relationship with the pocket watch from which it descended only fifteen or twenty years earlier and which continued to remain popular right up and until the Second World War.
Though not officially referred to by Rolex as the Tank, there is little doubt the design was influenced to some degree by the success of the Cartier Tank model, released in 1919. This was so called because the outline of the watch case somewhat resembles the aerial view of the WW1 military tank. Prior to this, all watches were round, reflecting the shape of the movement. However, during the 1920s and ’30s, rectangular case design watches became hugely fashionable, which is why now perhaps, we loosely associate these designs with our Grandfather’s watch.
The example here is notable for its wonderful ‘art-deco’ dial, its immaculate and rare 9ct pink gold case, and its incredible straight lugs.
Finding good examples of any pre-WW2 Rolex has become increasingly hard over the past 10 years and finding an example of this design is very difficult. Most are in the hands of collectors and seldom come to the market.
While this was originally made and sold as a gent’s watch it would be equally suitable for a lady today, as this is not a large watch by modern-day standards.
Many rectangular watches of this period carried dials with a classic ‘art-deco’ dial and this can be seen, in the design of the numerals. The wonderful black Standard Arabic numerals look perfectly in place against the white dial and are swept by blued steel index hands. Square and rectangular watch dials present certain challenges to dial designers, but here, this watch is simply outstanding.
This dial carries an outer black rail track for the seconds and a perfectly proportioned subsidiary seconds dial that replaces ‘6’, which also contains Standard Arabic numerals.
This dial is simply signed ‘Rolex Rolco’ underneath at 12 and ‘Swiss Made’ at the bottom below the subsidiary seconds dial.
This dial has been previously restored to a very high standard and remains in wonderful condition.
The high-grade Rolex Rolco, 15 Jewel, hand-wound movement is in incredibly clean and sparkling condition and has just been fully overhauled and serviced by our expert vintage Rolex specialist watchmaker.
Rolex went to considerable lengths and expense to ensure its smaller series movements perform equally as well as its larger gents Precision movements. These are high precision movements and the example here is running perfectly, having been calibrated to run consistently within plus or minus +14 seconds per day! This is excellent for any small mechanical watch and is no exaggeration – we have checked and confirmed the test results on our electronic watch timegrapher. This movement also has an excellent power reserve of 44 hours when fully wound.
The movement is signed ‘Rolco’, ‘Swiss Made’ and ‘15 Jewels’. This particular movement is in beautiful condition and with similar care and regular servicing, say every 3 to 4 years, we would fully expect this watch to continue to run very happily for another 50+ years! We are therefore totally confident in offering this watch with our 12 months’ written warranty*.
*Please note – our 12 months’ warranty is only applicable if the list price is paid.
The Watch Case
The case measures 25mm across, excluding the correct Rolex unsigned crown, and 31mm from top to bottom. This may seem a little small, but it is, in fact, a very large watch for the period, especially when one considers it is 45mm across the diagonal. The two-piece case is not hinged, but is opened using the bottom lip and swings open, revealing the dial. The movement can then be removed without any tools by holding the upper case and gently lifting the case back away from the main case – not recommended for the inexperienced or faint at heart.
When acquiring such a rectangular or square watch, especially in gold, it is important to ensure the case shows no wear, no fatigue cracks and no pinholes, particularly around the hinge and corner areas. This type of case is prone to wear and damage in these areas, which is another reason these watches are rare, as cases become beyond repair and restoration. Fortunately, this example has been very well cared for and lightly used, so apart from our usual careful examination and cleaning, the case has required little work apart from some very light hand-polishing. There are no scratches or dings, and no damage/wear visible to the naked eye.
Inside the case-back is simply signed with R.W.C.Ltd and the correct 9ct hallmarks, inside the case-back also carries the Rolex reference number 390. As can be seen, these numbers are clear and distinct, which is a very strong indication this watch has been very lightly used.
As always, our standard advice applies: Vintage watches should be kept clean and dry at all times.
Strap and Buckle
A new high quality black alligator strap is fitted with a pink gold-plated Rolex buckle. However, if a different colour or style of strap is preferred, we will do our best to provide this at no extra charge. We carry tan, conker, dark brown burgundy and black straps in stock, in plain padded leather, alligator, or lizard skin.
The Box and Papers
Although there are no original papers with the watch, the numbers and markings are all correct, dating this watch to 1933.
Our detailed Watch Particulars document will be included with a receipt, along with our 12 months’ warranty*. A separate insurance valuation for the replacement value of this watch will also be provided, along with our unique ‘Lifetime Authenticity Guarantee, which states: “If this watch proves to be anything less than totally authentic, or not as described, Vintage Gold Watches of London will offer you a full refund at any time”.
The watch comes complete with a Rolex presentation box, as shown in the photographs.
If you would like to pay by bank transfer we will be pleased to assist you with this and pass on a 3% saving to you. Paying by bank transfer for a 3% saving will not affect your 12 months warranty. Similarly, if you wish to pay by International SWIFT or Bank Wire Transfer we will provide you with our BIC / Swift number and our IBAN number.
As with all our watches, this watch will be sold under our 14 days no quibble sale or return policy.
This is a truly first class example of a vintage Rolex Rolco which is ready to wear and completely practical for everyday use. If treated with care, it will make an excellent investment or heirloom piece. Even though vintage gold Rolex prices have risen markedly recently, we still feel good examples such as this are still undervalued and as each year goes by and the world market for vintage gold Rolex watches continues to expand, prices will continue to climb ever higher.
A word on our prices – We always try our hardest to acquire the very highest quality watches we can find, before restoring them to the highest possible standards. We then offer these at the fairest prices we can, taking into account our pre and post-sales care and service. This approach means we will never be the cheapest, but nor will we be the most expensive. Indeed there are some well-known stores in West London which are highly successful charging between two to three times the price you see here. We, therefore, consider our prices to be fair, given the quality of watches we have to offer.
Please note, we also welcome part exchanges. If you have a watch or a small collection for sale, please contact us as we will be happy to discuss this.
We will also be happy to Service your watch, Repair your watch or Restore your watch, all at ‘sensible’ prices. Please see here.
If you have any questions please call us on 020 7727 7095 or if calling from overseas on +44 207 727 7095.
Please take a look at our other fine vintage gold watches.