Omega De Ville Cal.354 Automatic 9ct Pink Gold 1954

Omega Watches

Since the company was founded in 1848, Omega has pioneered a huge range of innovations. Britain’s Royal Flying Corps chose Omega watches in 1917 as official timekeepers for its pilots and again in 1940, RAF Pilots watches were supplied by Omega. The 40s also saw the first tourbillon wristwatch and the first of the famous Seamaster watches, whilst the 50s and 60s introduced the legendary Constellation, Speedmaster, Seamaster 300 and Railmaster. Over these years, everyone from John F Kennedy to Elvis wore Omega watches on official duties. What’s more, in 1962, astronaut Wally Schirra took his Omega Speedmaster into space on NASA’s Mercury Sigma 7 mission, and in 1969 two Speedmasters landed on the moon, worn by Neil Armstrong and Buzz Aldrin.

Description

A wonderful example of a classic 1950s, gentleman’s Omega automatic dress watch with a large sized 35mm, 9ct pink gold case, in fully restored condition. Notable points include the stunning two-tone dial and the pristine condition of its high grade Cal.354 bumper automatic movement. The watch has just completed a full restoration by ourselves and is in pristine condition throughout.

Note – The movement serial number dates this watch to 1954, but the case was hallmarked in Birmingham in 1955 so this watch could quite correctly be dated to either late 1954 or early 1955.

The Dial

The superb two-tone Silver and Silver Grey dial catches the light beautifully, as we have tried to demonstrate in the photographs. The 3, 6, 9 dial with applied gilt numerals and spearhead hour indices, is matched with the original restored ‘Dauphine’ hands, all of which look wonderful against the pink gold case. The dial is typical of the early ’50s, effortlessly classic, elegant and stylish. This is just the kind of style which will never go out of date.

The dial is signed with an applied gilt Omega brand, with ‘Omega’, ‘Automatic’ below and ‘Swiss Made’ at the very bottom of the dial.

This is the original dial which has been restored to the very highest standards by our dial restorers, which are considered to be the best in the UK.

The Movement

As can be seen, the original Omega very high grade Cal.354, copper-tone bumper automatic movement is totally pristine. Bumper movements use a rotor which automatically winds the watch by gently bouncing backwards and forwards between two bumper springs, caused by the movement of the wearer’s wrist. These watch movements are robust, accurate and reliable making this watch perfectly suitable for both evening wear and everyday use.

This watch has just been fully overhauled and serviced by our vintage Omega specialist watchmaker and is calibrated to run arrow straight within +8 seconds per day with a 42-hour power reserve when fully wound. We are therefore more than happy to offer this watch with our 12 months’ warranty on the movement*.

The movement is signed Omega Watch Co Swiss – Seventeen Jewels – and Cal.354 with the serial number 1400545 which dates the watch to 1954.

*Please note – our 12 months’ warranty is only applicable if the list price is paid.

The Case

The solid 9ct yellow gold case measures 35mm in diameter, excluding the Omega signed crown. This watch case has ornate swept back lugs which present the watch a little higher on the wrist, giving the watch a little more presence.

The watch case has been carefully inspected, cleaned and lightly polished to bring it back to the immaculate condition you see here, with no scratches or marks visible to the naked eye. The case-back is of full thickness and has never been inscribed. The inside of the case-back carries all the correct Birmingham UK 9ct hallmarks and is signed Dennison, Made in England, A.L.D. meaning this watch case was made by Dennison, the case-makers in England who made a great many cases for Omega and Rolex. The case also carries the case reference number 635896.

Note – The watch case was hallmarked in Birmingham in 1955 and so this watch could, quite rightfully, be dated to either late 1954 or early 1955.

Our standard advice applies: Vintage watches should be kept clean and dry at all times.

The Strap & Buckle

The watch has been fitted with a very high quality Black Teju Lizard strap with a matching gold plated Omega buckle. We think this contrasts very nicely with the pink gold case and the dial, however, if a different colour or style of strap is preferred, please let us know and we will do our best to oblige free of charge. We carry tan, conker, dark brown and black in stock, in plain padded leather, crocodile skin or lizard skin, but can also obtain most types and colours of strap, from our partners at ‘Watch Obsession’ within 48hrs. If you wish, please take a look at their Hirsch range of 18mm straps, here.

The Box and Papers

Although there are no original papers with this watch, the reference numbers, markings, signatures and hallmarks are all correct, dating this watch to late 1954 or early 1955. Detailed particulars will be included with the receipt, along with our 12 months’ warranty*. A separate insurance valuation for the replacement value of this watch will also be provided at the time of sale along with our unique ‘Lifetime Authenticity Guarantee’ which states: “If this watch proves to be anything less than totally authentic, or not as described, Vintage Gold Watches of London will offer you a full refund at any time”.

The hardwood presentation box shown in the photographs is included in the sale.

In Conclusion

A beautiful example of a top of the range Omega bumper automatic dress watch with a large sized 9ct gold case. The movement is of a very high grade and on a par with watches far more expensive than this. Indeed when new, this watch would have cost more than the equivalent Rolex. Omega watches are highly collectable and the rarity of this watch means the value will always remain strong.

A word about our prices – We always try our hardest to acquire the very best quality watches we can find before restoring these to the highest possible standards. We then offer these at the fairest prices we can, taking into account our pre and post sales care and service. This approach inevitably means we will never be the cheapest, but nor will we be the most expensive. Indeed there are a number of well-known stores in West London which are very successful, charging between two to three times the price you see here. We therefore consider our prices to be fair, given the quality of watches we have to offer.

We are happy to accept PayPal as this is the quickest method of payment. However, if you choose to pay by UK bank transfer, we will be pleased to pass on a 3% transaction saving to you. Please contact us to reserve the watch and request our bank details. Similarly, if you wish to pay by International SWIFT or International Bank Wire Transfer, we will provide you with our BIC / Swift number and our IBAN number.

Please note, we welcome part exchanges and if you have a watch or small collection for sale, please contact us as we will be happy to discuss this.

We will be happy to Service, Repair, or Restore your watch, all at ‘sensible’ prices. Please see here.

If you have any questions, please call our landline 020 7727 7095 or mobile 07515 949 250 or if calling from overseas our landline number is +44 207 727 7095 or mobile +44 7515 949 250.

We will be happy to answer any questions and offer advice about this or any of our watches listed for sale. If you would like some general advice regarding any aspect of vintage watches, including buying, selling, or collecting, we will also be very happy to hear from you. We await your call!

Finally, please enjoy some time spent viewing our other fine Vintage Gold Watches!

Thank you.