Vintage Gold Watches London Limited : Passionate about excellence…


As well as a web destination, Vintage Gold Watches London is a partnership based in Kensington High Street, London (W8 4SG), engaged in selling ‘fine’ Swiss watches, primarily from the 1950s and ’60s. We particularly love this time period for its classic elegance and quality. In fact, we consider this to be the golden age of Swiss watchmaking, when technical excellence, design and craftsmanship, came together to provide us with some of the finest timepieces ever made. We are great admirers of 1950s and ’60s watches from Rolex, Jaeger-LeCoultre, Omega, Longines, IWC, and Zenith – therefore, these form the heart of our collection.

Each of these famous watch ‘houses’ offer something different in terms of character, style and personality. Rolex is of course, incredibly famous, most notably for the robustness of its movements, as well as the events and record-breaking successes surrounding its early chronometers and automatics. However, each of these manufacturers has its own fascinating history to tell, along with numerous highlights and claims to fame. In terms of design, refinement and ultimate quality, each of these brands is on par, and often exceeds that of Rolex. Value for money is also another main reason for offering a carefully chosen portfolio of brands, and models in addition to Rolex.

Of course, in addition to their unmatched quality, our customers love the design, elegance and style of our mid-century wristwatches, but often it is their value for money which surprises our customers the most – particularly when found in such wonderful condition. If one considers the extremely high cost of these watches when they were new, which are then adjusted for inflation, as well as the very high price of their present day equivalents; high-quality vintage watches really do offer excellent value for money. Then, if we factor in double-digit growth investment potential, we have something really special to wear, treasure and enjoy – all of which really adds up!

Once the decision has been made to purchase a vintage gold watch, we fully appreciate this is a significant moment for our customer, so our first priority is to make the experience as simple, straight forward and pleasurable as possible.

As you will discover, we are keen to help our customers understand the key points and differences between each of our watches. We are also happy to answer questions by telephone or email and hear your preferences so that we may guide you to your perfect vintage gold watch. It is always worth enquiring, as we typically have around 40 watches undergoing restoration at any one time, so it may well be that we have exactly what you are looking for, soon to be available.

For example, you may be seeking a watch that was manufactured in your birth year, or perhaps a watch with a particular dial colour or design – size and price are also key considerations. Whatever your preferences might be, please let us know as we may already have something of interest in stock which is waiting to be listed on this site. We also have strong connections with a good number of fellow watch dealers in London, so we may well be able to find you a good example of exactly ‘your watch’, in much less time than you might spend on your own. If necessary, we will then restore a watch for you, using only original parts to make it look as good as the rest of the watches you see on this website.

We endeavour to find watches of the highest quality, with as little wear a possible. Each watch is then restored as necessary to bring the watch back, as close as possible, to its original condition. Typically, this requires the skills of a minimum of three craftsmen. Our vintage specialist watchmaker will restore the movement and co-ordinate the rest of the restoration. The case will be forwarded to our watch case-maker who will review the structural integrity, attend to repairs and polish the case. Meanwhile, the dial will be sent to our dial restorers who have accomplished fabulous work and are widely regarded to be the best in the UK. This, as you will appreciate, is relatively time-consuming, but each of our customers have agreed that this is well worthwhile.

Whilst Rolex, Jaeger-LeCoultre, Omega, Longines, IWC and Zenith form the core of our collection, we regularly acquire other watches on behalf of our customers. For further information please add notes to the Enquiry form at the bottom right hand side of each page of the website.

For further information please also FAQs and of course, you are very welcome to call us on 0207 727 7095 or email us at whenever you wish.

A Vintage Gold Watch as an Investment...

It is very rare indeed to find an interesting investment which one may wear… and often surprising that these miracles of micro-engineering that emanate such beauty and elegance, from time-honoured Swiss watch houses, can be acquired for such relatively little money! And while we would always recommend to buy with one’s heart first and consider the investment potential second, the advantage in buying a vintage watch is that its value will continue to rise from the moment you take it home! This intrinsic value is solid, reliable and as perpetual in fact, as the timepiece itself.

If we were to take a quick look at trends since 2010, we will have seen double-digit growth each year, across each of the Swiss watch houses seen here on this site; since the new markets for high-quality vintage Swiss watches continue to expand, in China and across the developing world, this positive effect on prices is likely to continue into the foreseeable future.

Although it is not very widely known, for the collector or the serious investor there are some special tax advantages associated with buying vintage watches for those residing in the UK. Specifically, HM Revenue & Customs UK regard these items as “wasting assets” and so cannot charge Capital Gains Tax on the profits made when they are sold (provided they have not been used in the course of business) – for the private investor, this strange anomaly is actually something of a gift from the taxman. For example, if money is retained in a bank account, the small amount of interest earned is taxable. Regarding property, if a second property is purchased and then sold, again, there will be tax to pay on the profit generated by the sale. The same applies for shares and other financial investments. However, if the same funds are used to purchase a collection of vintage watches and then, in due course sold at a profit, no Capital Gains Tax is owed to the Revenue. Of course, we need to add the usual disclaimer not to treat this as ‘advice’, but purely background information for you to check with your financial advisor or HM Revenue & Customs. This situation is not unique to vintage watches – antique guns, classic cars and motorcycles; antique scientific instruments and some mechanical toys also qualify as ‘wasting assets’ in the same way. However, to reiterate, ask your financial advisor about this. Perhaps, at the same time, you might also ask why they have not mentioned this before? We could suggest, although of course, we wouldn’t, that there is no potential commission here available for the advisor if you buy a vintage watch or a small collection, or perhaps grow a large one over time!

A Vintage Gold Watch in everyday use

Here, It is useful to consider that there are some similarities, in fact quite a few, in owning a vintage watch and owning a vintage car. For example, a carefully chosen classic car which is regularly maintained and well cared for, can be relied upon in day to day use for a long time.  The same can be said of a vintage Swiss watch. Even though a Swiss watch is superbly engineered with legendary Swiss reliability, a vintage watch remains a piece of micro-mechanical engineering, made perhaps over 50 years ago and therefore, one may not expect the ultimate performance and reliability of its modern equivalent. For instance, a vintage automatic watch may still need help with winding from time to time simply because vintage automatic watches are not as efficient as modern ones. Moreover, typical accuracy may vary by up to +/- 30 seconds per day. However, please note that when we restore a vintage watch, we strive for an accuracy better than +10 sec/day when it leaves our hands.

It is best to keep in mind that gold, particularly vintage 18ct gold, is a relatively soft metal alloy which is by no means as hard wearing as the modern equivalent. Therefore some care will be needed to avoid scratches or other damage, which will affect the value of your watch. It is also crucially important that vintage watches are kept away from water, dirt and dust. This is because a vintage watch is unlikely to be waterproof, no matter what the original specification. We do not test this and it is not guaranteed, therefore, water and dust must be avoided as these will undoubtedly cause harm if they come into contact with the movement.

Need some extra help finding your watch?

If you have a clear idea of the watch you are looking for but your search is not proving very fruitful, or perhaps it is taking up too much of your time, why not let us do the searching for you? After all, we do this every day and we enjoy it! We will undoubtedly have many more sources and contacts than your good self and for a deposit, we will happily beaver away for you until we have found you just the watch you are looking for. We are particularly good at finding watches which have dates which coincide with a special birthday or special anniversary.  Please see our FAQs for more details.

Need a little time to pay for your watch?

If you see just the watch you have been looking for here today, but it’s just at the wrong time in terms of your cash flow and you prefer to avoid lots of interest on your credit card, then why not use our ‘Layaway’ facility? It is so simple: we take a 20% deposit and provide you with a sales invoice for the watch at full price. The watch is then marked sold so it is yours, but we look after it for you in our safe while you settle the balance over up to eight months in equal 10% payments.  No interest is paid because no ‘loan’ is made!

For more background about Vintage Gold Watches and our services please see our FAQs